How to Become an Effective Brand… Online – 6 Steps to Success

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It used to be that if you wanted an effective online presence then all you needed to do was create a well designed and functional website that extolled the virtues of your brand to the online community. Then came the … Continue reading

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Generating Marketing Strategies: A Structured Creative Decision Support Method

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Suggests a structured approach to decision making in the context of generating appropriate marketing strategies. The method includes the use of a creative problem-solving method, brainstorming. Decisions often involve several people and different people may have different viewpoints on the … Continue reading

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Strategic Planning in Practice: A Creative Approach

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Addresses the issue of formulating strategic plans. A variety of techniques are suggested in the literature. Reports on the use of two of these techniques in helping to formulate strategic plans in the operating division of a large multinational company. … Continue reading

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