The importance of an effective brand strategy is often overlooked, but is often one of the most important elements of marketing strategy, and usually the easiest to manage. No matter how small your business, your brand or corporate identity influences the opinion of your customers and potential customers about your business. When they read your advertising, receive your brochure or visit your website they will take away messages about your company.
We believe that your brand image should be simple and easy to understand, but crucially it should be consistent across everything that you do to ensure the image is reinforced every time a customer comes in to contact with your company.
It is also important to remember that developing a brand is much more than just an attractive new logo and that you don’t always need a new logo to create an effective brand.
Paul Ruocco Consulting can help you develop an effective brand strategy that compliments your marketing activity and ensures maximum effectiveness across the marketing mix. We’ll then use this to develop a brand identity that can be used in all your marketing materials and across your business.