Paul Ruocco Consulting has extensive experience working with small and medium sized companies, helping them grow their business through successful online marketing activity. We have helped our clients develop and implement their internet marketing strategy, from helping our clients to go online with their first website through to managing the relaunch of consumer-facing e-commerce sites and integrated trade portals.
Getting your online marketing strategy right is the first step in deciding how to market your business online. We can help you to decide how to allocate resources for your company, including Search Engine Optimisation, Pay per Click marketing, Affiliate Marketing, Email Marketing and offline marketing activity to support your online strategy. A well constructed online marketing strategy will contain all of these channels.
The potential of internet and online marketing as a sales channel and as a business development tool must not be underestimated. What is the purpose of your website? Is it simply to be used as a brochure to support offline marketing or is it a sales channel in its own right? Is it a resource for existing customers or a recruitment channel for new clients? Paul Ruocco Consulting can help you answer these key questions and develop your strategy to maximise the potential of your online presence.