Direct Marketing

For many businesses, direct marketing is by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than any other method. We can help you maximise the output from your existing databases and build new lists to generate excellent response rates.

However, careful preparation of direct-marketing campaigns is essential if you are to make the most of your investment, get the response rates you want and ensure you do not alienate potential customers. We have extensive experience in all elements of direct marketing, either through electronic or more traditional channels.

Paul Ruocco Consulting can help you develop a coordinated direct marketing strategy that dovetails with the other elements of your marketing plan to ensure maximum effectiveness. We have extensive experience in developing and managing:

  • database enhancement
  • email campaigns
  • direct mail campaigns
  • telemarketing
  • SMS/text marketing
  • leaflet drops and handouts
  • direct mail inserts

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