Marketing Strategy & Planning

Developing successful marketing strategies with practical go-to-market plans is at the heart of what we do and is how we add most value for our clients. We have our own proven and robust approach to developing effective marketing strategies and marketing plans to successfully apply on behalf of our clients in different industries and market sectors.

A common trap that many organisations fall into is to start by implementing marketing activity before they have a clear plan of what they want to achieve and why. At the same time, the majority of marketing agencies do not adopt a strategic approach to the marketing planning process. They focus solely on the tactics of marketing communications, such as advertising, PR, design, telemarketing, DM or print. The difficult bit is getting your thinking focused and clear about your whole market and customer proposition before you get into executing these tactics.

At Paul Ruocco Consulting, we know that better business results will always be delivered if you take a step back, develop a clear marketing strategyand support the strategy with a robust and rigorously executed marketing plan

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