Sales Promotion

Sales promotion is any initiative or an activity undertaken by an organisation to promote an increase in sales, usage or trial of a product or service. This usually refers to initiatives that are not covered by the other elements of the marketing communications or promotions mix, and can also be part of the personal selling process.

We have considerable experience of working with companies to develop successful sales promotion mechanics that have resulted in increased sales and brand awareness, both in the consumer and trade marketplaces.

Some of the main sales promotion techniques are:

  • money-off coupons
  • competitions
  • buy-one-get-one-free (BOGOF)
  • loyalty cards
  • point-of-sale promotions
  • free gifts
  • price discounts
  • joint promotions
  • free samples
  • finance deals

Paul Ruocco Consulting have particular experience in the area of sales promotions and can develop highly specialised promotions to help increase sales to consumers and trade buyers.

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