Tag Archives: Strategic management

How to Become an Effective Brand… Online – 6 Steps to Success

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It used to be that if you wanted an effective online presence then all you needed to do was create a well designed and functional website that extolled the virtues of your brand to the online community. Then came the … Continue reading

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PRC Helps Sweets in the City to Double-digit Sales Growth

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Sweets in the City, one of the UK’s largest online sweet retailers, decided to use the services of Paul Ruocco Consulting (PRC) to relaunch their brand and re-focus their sales and marketing strategy.   They had achieved good listings with … Continue reading

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Strategic Planning in Practice: A Creative Approach

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Addresses the issue of formulating strategic plans. A variety of techniques are suggested in the literature. Reports on the use of two of these techniques in helping to formulate strategic plans in the operating division of a large multinational company. … Continue reading

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